Performance Marketing Manager

Malmö, Sweden

The Min Doktor Growth team works to get the largest percentage of our target audience to experience the core value of our product as quickly as possible and as often as possible. The tactics, tools and strategies vary widely, but focus is always the same. As Performance Marketing Manager, your daily work will include setting up and improving online campaigns. You will make sure campaigns are set up according to plan and that they are optimised, as well as make a wide range of ad experiments and careful analyze them to reach important insights that are actionable.

What you will be doing

  • Set-up online campaigns across all channels.
  • Monitor performance and daily optimise performance based on goals for different campaigns and channels.
  • Continuously setting up and evaluating experiments for acquiring new users, campaign targeting, bidding, A/B tests and more.
  • Test new optimization opportunities to drive campaign performance

The advertising platforms and marketing stack that you will work with are foremost:

  • Facebook / Instagram (AdEspresso)
  • AdWords (Optmyzr)
  • Programmatic buying (Adform)

Previous experience with these tools is a big plus.

The candidate of our dreams

Required skills

  • Analytical skills with the ability to analyse data to act on and make recommendations from.
  • Hands-on experience of buying online ads
  • Enjoy to work very hands-on and working with optimisation daily

Preferred skills

  • Experience of working with the advertising platforms and tools mentioned above.
  • A track record av measurable results from Facebook and Instagram advertising, programmatic buying and SEM
  • Able to write advert copy for different channels such as for SEM and Facebook and goals such as building awareness and acquisition.
  • Experience working with attribution amongst channels.
  • Google Analytics

Good to know

English is the official language spoken and written at Min Doktor.

Swedish is used when required by regulations.

Jonas Lennermo

Working at Min Doktor